PRESS



TIME IS RUNNING OUT: CHANGE IS URGENTLY NEEDED AT LL FLOORING TO PROTECT THE VALUE OF YOUR INVESTMENT.


YOUR VOTE MATTERS NO MATTER HOW MANY SHARES YOU OWN!


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Dear Fellow LL Flooring Shareholders,

The situation at LL Flooring is dire, and time is running out for you to protect the value of your investment.



LL FLOORING’S STOCK PRICE IS AT ITS ALL-TIME LOW AND THE COMPANY IS CONSIDERING FILING FOR BANKRUPTCY ACCORDING TO PUBLISHED REPORTS.

Yet rather than addressing the numerous critical issues facing the business head-on, LL Flooring’s Board continues to make poor and puzzling operational and financial decisions that are jeopardizing the future of the Company. Consider the following:


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Leading Independent Proxy Advisory Firm Glass Lewis Recommends LL Flooring Shareholders Vote “FOR” All Three F9 Nominees Thomas D. Sullivan, Jason Delves, and Jill Witter



Glass Lewis Concludes LL Flooring is in Need of Swift, Credible Strategic and Financial Review; Finds Little Clear or Measurable Cause for Shareholders to Endorse Incumbent Nominees

Notes F9’s Nominees are Industry-Focused and Offer the Appropriate Operational Skills and Familiarity with LL Flooring’s Core Business

Doubts the Incumbent Board’s Strategic Plan Will Drive Growth in Coming Periods


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F9 Investments Comments on Bombshell LL Flooring Disclosure



LL Flooring’s Projected Liquidity Will Not Be Sufficient to Maintain Compliance with its Credit Agreement as Soon as September, Months Earlier than Previously Estimated

LL Flooring is at Immediate Risk of Running out of Cash and Going Out of Business, Further Reinforcing the Urgent Need for Change at the Board Level

F9’s Three Highly Qualified Nominees – Tom D. Sullivan, Jason Delves, and Jill Witter – Are the Right Individuals to Restore Long-Term Value to LL Flooring

F9 Urges Shareholders to Vote the GOLD Proxy Card “FOR” its Three Highly Qualified Director Nominees and “WITHHOLD” on All LL Flooring Nominees to Protect the Value of Their Investment


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F9 Investments Comments on Bloomberg Report That LL Flooring Has Hired a Consultant with Restructuring Capabilities and is Desperate for Cash



Reinforces Urgent Need for Change in LL Flooring’s Boardroom

Current Board Has Overseen Staggering Underperformance, Conducted a Sham Sale Process, and Put LL Flooring at Immediate Risk of Going out of Business


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Independent LL Flooring Shareholder Supports F9’s Director Nominees



Donovan S. Royal, ~4.6% Shareholder of LL Flooring, Independently Voices Strong Concerns Regarding LL Flooring’s Leadership and Supports the Election of F9’s Three Highly Qualified Director Nominees

F9 Urges Shareholders Vote the GOLD Proxy Card “FOR” F9’s Director Nominees – Tom Sullivan, Jason Delves, and Jill Witter – Who Are the Right Individuals to Restore Value to LL Flooring


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F9 to LL Flooring Board: Stop the Charade! LL Flooring’s Letter and Presentation Are Filled With Distortions of the Facts and Dishonest Personal Attacks



LL Flooring’s Board Fails to Accept Responsibility for Company’s Abysmal Performance and Persistent Value Destruction

Bogus Attacks and Factual Distortions Appear to Demonstrate Board’s Efforts to Further Entrench Itself and Avoid Accountability

Urges Shareholders Vote the GOLD Proxy Card “FOR” F9’s Three Highly Qualified Director Nominees – Tom Sullivan, Jason Delves, and Jill Witter – Who Are the Right Individuals to Restore Value to LL Flooring


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F9 Investments Details LL Flooring’s Abysmal Performance, Sham Strategic Review Process, and Urgent Need for Change in Its Boardroom in Latest Letter to Shareholders





F9 Investments Believes LL Flooring’s Board Seeks to Entrench Itself Rather than Meaningfully Address Company’s Precarious Position

Under the Current Board, LL Flooring’s Stock Price Has Plummeted More Than 93% In Three Years

F9’s Three Highly Qualified Director Nominees – Tom Sullivan, Jason Delves, and Jill Witter – Are the Right Individuals to Restore Value to LL Flooring

Recommends Shareholders Vote the GOLD Proxy Card “FOR” All of F9’s Director Nominees


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F9 Investments Highlights LL Flooring’s Dangerous Pattern of Underperformance and Failed Operational Strategy Due to Ineffective Leadership



Under Current Board, LL’s Stock Price is Down More Than 63%, 93%, and 83% on a 1-, 3-, and 5-Year Basis, Respectively

F9 Urges Shareholders to Vote the GOLD Proxy Card “FOR” Its Three Highly Qualified Director Nominees – Tom Sullivan, Jason Delves, and Jill Witter – Who Are the Right Individuals to Restore Value to LL Flooring

F9 Files Definitive Proxy Materials and Mails Letter to LL Flooring Shareholders


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F9 Investments Responds to LL Flooring’s Delusional and Misleading Claims in Latest Shareholder Communication



Does Not Believe LL Flooring’s So-Called Strategic Plan is Working, Given Stock Price Has Plummeted More Than 93% in Three Years Under Current Leadership

LL Flooring’s Letter Fails to Address Recent Going Concern Bombshell Disclosure from Auditors that the Company May Be at Risk of Going Out of Business

F9’s Three Highly Qualified Director Nominees – Tom Sullivan, Jason Delves, and Jill Witter – Are the Right Individuals to Restore Value to LL Flooring

Recommends Shareholders Vote the GOLD Proxy Card “FOR” All of F9’s Director Nominees


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