DISCLAIMER

DISCLAIMER

This Website and the information contained herein (collectively, the “Website”) are being made available to the shareholders of LL Flooring Holdings, Inc. (“LL” or the “Company”). Except as otherwise set forth in this Website, the views expressed in this Website reflect the opinions of F9 Investments, LLC and its affiliates (“F9”) and are based on publicly available information with respect to the Company. F9 recognizes that there may be confidential information in the possession of the Company that could lead it or others to disagree with F9’s conclusions. F9 reserves the right to change any of its opinions expresses herein at any time as it deems appropriate and disclaims any obligation to notify the market or any other party of any such change, except as required by law. F9 disclaims any obligation to update the information or opinions contained in this Website, except as required by law. For the avoidance of doubt, this presentation is not affiliated with or endorsed by LL.

Certain financial projections and statements made herein have been derived from filings made with the United States Securities and Exchange Commission (the “SEC”) or other regulatory authorities and from third party reports. Neither F9 nor any of its affiliates shall be responsible for or any liability for any misinformation contained in any third party SEC or other regulatory filing or third party report. Select figures presented on this Website have not been circulated using generally accepted accounting principles (“GAAP”) and have not been audited by independent accountants. Such figures may vary from GAAP accounting in material respects and there can be no assurances that the unrealized values reflected within such materials will be realized.

This Website does not recommend the purchase or sale of any security and should not be construed as legal, tax, investment or financial advice, and the information contained herein should not be taken as advice on the merits of any investment decisions.

Not an Offer to Sell or Buy

This materials on this Website are provided merely as information and is not intended to be, nor should it be construed as, an offer to sell or a solicitation of an offer to buy any security nor as a recommendation to purchase or sell any security. Certain of the Participants (as defined below) currently beneficially own shares of the Company. The Participants and their affiliates may from time to time sell all or a portion of their holdings of the Company in open market transactions or otherwise, buy additional shares (in open market or privately negotiated transactions or otherwise), or trade in options, puts, calls, swaps or other derivative instruments relating to such shares, regardless of the views expressed on this Website. Consequentially, the Participants’ beneficial ownership of the Company’s shares may vary over time depending on various factors, with or without regard to the Participants’ view of the Company’s business, prospects or valuation (including the market price of the Company’s shares). The Participants reserve the right to take any actions with respect to investments in the Company as they may deem appropriate, including but not limited to communicating with the Company’s management, the Company’s board of directors, other investors and shareholders, stakeholders, industry participants and/or interested or relevant parties about the Company or seeking representation constituting a minority of the Company’s board of directors, and to change their intentions with respect to their investments in the Company at any time and disclaims any obligation to notify the market or any other party of any such changes or actions, except as required by law.

Although F9 believes the statements made on this Website are accurate in all material respects and do not omit to state material facts necessary to make those statements not misleading, none of F9 nor the other Participants make any representation or warranty, express or implied, as to the accuracy of those statements or any other written or oral communication it or they make with respect to the Company and any other companies mentioned and each of F9, the other Participants and their respective affiliates expressly disclaim any liability relating to those statements or communications and of the Company and any other companies to which those statements or communications may be relevant.

Cautionary Statement Regarding Forward-Looking Statements

Some of the materials on this Website contain forward-looking statements. All statements contained herein that are not clearly historical in nature or that necessarily depend on future events are forward-looking, and the words “anticipate,” “believe,” “expect,” “potential,” “could,” “opportunity,” “estimate,” “plan,” “once again,” “achieve,” and similar expressions are generally intended to identify forward-looking statements. The projected results and statements contained herein that are not historical facts are based on current expectations, speak only as of the date of these materials and involve risks, uncertainties and other factors that may cause actual results, performances or achievements to be materially different from any future results, performances or achievements expressed or implied by such projected results and statements. Assumptions relating to the foregoing involve judgments with respect to, among other things, future economic competitive and market conditions and future business decisions, all of which are difficult or impossible to predict accurately and many of which are beyond the control of F9.

Although certain material on this Website may contain projections, nothing on this Website is intended to be a prediction of the future trading price or market value of securities of the Company. Accordingly, there is no assurance or guarantee with respect to the prices at which any securities of the Company will trade, and such securities may not trade at prices that may be implied herein. The estimates, projections and potential impact of the opportunities identified by F9 herein are based on assumptions that F9 believes to be reasonable as of the date of this presentation, but there can be no assurance or guarantee (i) that any of the proposed actions set forth in this presentation will be completed, (ii) that the actual results or performance of the Company will not differ, and such differences may be material, or (iii) that any of the assumptions provided in this presentation are accurate.

Therefore, there can be no assurance that the projected results or forward-looking statements included herein will prove to be accurate and therefore actual results could differ materially from those set forth in, contemplated by, or underlying these forward-looking statements. In light of the significant uncertainties inherent in the projected results and forward-looking statements included herein, the inclusion of such information should not be regarded as a representation as to future results or that the objectives and strategic initiatives expressed or implied by such projected results and forward-looking statements will be achieved. F9 will not undertake and specifically declines any obligation to disclose the results or any revisions that may be made to any projected results or forward-looking statements herein to reflect events or circumstances after the date of such projected results or statement or to reflect the occurrence of anticipated or unanticipated events.

Third Party Statements

F9 has neither sought nor obtained the consent from any third party to use any statements or information contained herein that have been obtained or derived from statements made or published by such third parties, nor has it paid for any such statements. Any such statements or information should not be viewed as indicating the support of such third parties for the views expressed herein. F9 does not endorse third-party estimates or research which are used herein solely for illustrative purposes. No warranty is made that data or information, whether derived or obtained from filings made with the SEC or any other regulatory agency or from any third party, are accurate. Past performance is not an indication of future results.

This Website may contain links to articles and or videos (collectively, “Media”). The views and opinions expressed in such Media are those of speaker(s) or author(s) referenced or quoted in such Media and, unless specifically noted otherwise, do not necessarily represent the opinions of F9 or any Participant.

Important Information

F9 Investments, LLC, Thomas D. Sullivan, John Jason Delves and Jill Witter (collectively, the “Participants”) filed a definitive proxy statement and accompanying form of gold proxy card (as supplemented and amended, the “Definitive Proxy Statement”) with the SEC on May 31, 2024 to be used in connection with the 2024 annual meeting of stockholders of the Company.

THE PARTICIPANTS STRONGLY ADVISE ALL STOCKHOLDERS OF THE COMPANY TO READ THE DEFINITIVE PROXY STATEMENT AND OTHER PROXY MATERIALS BECAUSE THEY CONTAIN IMPORTANT INFORMATION. SUCH PROXY MATERIALS ARE AVAILABLE AT NO CHARGE ON THE SEC’S WEBSITE AT WWW.SEC.GOV AND THIS WEBSITE. THE DEFINITIVE PROXY STATEMENT AND ACCOMPANYING PROXY CARD WILL BE FURNISHED TO SOME OR ALL OF THE COMPANY’S STOCKHOLDERS. STOCKHOLDERS MAY ALSO DIRECT A REQUEST TO F9’S PROXY SOLICITOR, CAMPAIGN MANAGEMENT, 15 WEST 38TH STREET, SUITE #747, NEW YORK, NY 10018 (STOCKHOLDERS CAN E-MAIL INFO@CAMPAIGNMANAGEMENT.COM OR CALL TOLL-FREE: (855) 264-1527.

Information about the Participants and a description of their direct or indirect interests by security holdings or otherwise can be found in the Definitive Proxy Statement.